About Us

We're a team brought together by shared values, a real care for clients, and a belief that good advice should feel more human.

Photo of Will Sparks, founder of SparksWealth, sitting with a laptop

Message from our founder

Why I started SparksWealth

After 20 years in investment and wealth management, at Davy, Cantor Fitzgerald, and Quilter Cheviot, I kept seeing the same gap. It was all about the sale, and not enough about the person in front of you. People needed someone thinking about their life, not just their portfolio.

I started SparksWealth in 2019 because I knew I could do better. No products to push and no targets to hit, just a straight answer about what makes sense for you, and the space to make your own decision.

A year in, COVID hit. We rebuilt from scratch, went fully digital, and came out the other side with a better way of working. That's still how it works today, the same straight answer this business was built on, for every client.

Will Sparks

Founder and CEO

What makes us different

We care

You’re not just a transaction to us. We want to build a relationship that lasts - one where we can support you through life’s changes, big and small.

We care

You’re not just a transaction to us. We want to build a relationship that lasts - one where we can support you through life’s changes, big and small.

We build advice around you

We don’t start with a template. We start with you - your life, your goals, and what matters most to you and your family.

We build advice around you

We don’t start with a template. We start with you - your life, your goals, and what matters most to you and your family.

We make it easy

Finance can be confusing, and that is exactly why we’re here. We help make things feel clear, calm and easy.

We make it easy

Finance can be confusing, and that is exactly why we’re here. We help make things feel clear, calm and easy.

We love what we do

This business was built by people who genuinely care about helping others. That care shows up in the relationships we build and the work we do every day.

We love what we do

This business was built by people who genuinely care about helping others. That care shows up in the relationships we build and the work we do every day.

Family as a core value

Family is at the heart of SparksWealth. It shapes how we look after our clients and how we treat each other as a team. For us, it means treating people with care, keeping close relationships, and creating a sense of support that lasts.

Illustration of a family of four sharing a meal together at the dinner table

Our business model

SparksWealth brings together advisors with shared values and approach to client care. That means each advisor keeps their independence, while still being part of something bigger - a team that shares ideas, experience, and support. For clients, that means personal advice, with the added support of people who genuinely care.

Our Story

A few key moments that shaped who we are, from the very first idea to the team we've built today

2019

Company Launch

Will founded SparksWealth with a simple goal: to build the kind of financial planning firm he'd trust with his own family's future. That same belief in putting people first shapes every decision we make today.

2020

Built to Adapt

A year after, the world changed overnight. We quickly adapted to support clients remotely, proving that great financial planning isn't about where you meet, but the relationships you build.

2021

Building Together

Our first Partner joined SparksWealth, marking an exciting new chapter in our journey. It showed that what began with one person had become something others wanted to be part of.

2022

One Team, One Purpose

Our team grew beyond Ireland with the arrival of our first colleagues in the Philippines. They're now an essential part of SparksWealth and the experience we create for every client.

2024

€100 Million of Trust

Reaching €100 million in client assets was a proud milestone, but what mattered most was what it represented: the trust that hundreds of people had placed in SparksWealth.

2025

Growing Across Ireland

As we continued to grow, two financial planning firms chose to become part of SparksWealth. It meant welcoming more great people who shared our belief in putting clients first.

2026

A New Home

By 2026, SparksWealth had outgrown where it started. Our new home on Baggot Street gives our team room to grow and our clients a welcoming place to visit.

2026

Looking After More Families

The wealth our clients trusted us grew to more than €230 million. Behind every number is a person, a family or a business we've had the privilege to help, and that's something we'll never take for granted.

2019

Company Launch

2020

Built to Adapt

A year after, the world changed overnight. We quickly adapted to support clients remotely, proving that great financial planning isn't about where you meet, but the relationships you build.

2021

Building Together

Our first Partner joined SparksWealth, marking an exciting new chapter in our journey. It showed that what began with one person had become something others wanted to be part of.

2022

One Team, One Purpose

Our team grew beyond Ireland with the arrival of our first colleagues in the Philippines. They're now an essential part of SparksWealth and the experience we create for every client.

2024

€100 Million of Trust

Reaching €100 million in client assets was a proud milestone, but what mattered most was what it represented: the trust that hundreds of people had placed in SparksWealth.

2025

Growing Across Ireland

As we continued to grow, two financial planning firms chose to become part of SparksWealth. It meant welcoming more great people who shared our belief in putting clients first.

2026

A New Home

By 2026, SparksWealth had outgrown where it started. Our new home on Baggot Street gives our team room to grow and our clients a welcoming place to visit.

2026

Looking After More Families

2019

Company Launch

2020

Built to Adapt

A year after, the world changed overnight. We quickly adapted to support clients remotely, proving that great financial planning isn't about where you meet, but the relationships you build.

2021

Building Together

Our first Partner joined SparksWealth, marking an exciting new chapter in our journey. It showed that what began with one person had become something others wanted to be part of.

2022

One Team, One Purpose

Our team grew beyond Ireland with the arrival of our first colleagues in the Philippines. They're now an essential part of SparksWealth and the experience we create for every client.

2024

€100 Million of Trust

Reaching €100 million in client assets was a proud milestone, but what mattered most was what it represented: the trust that hundreds of people had placed in SparksWealth.

2025

Growing Across Ireland

As we continued to grow, two financial planning firms chose to become part of SparksWealth. It meant welcoming more great people who shared our belief in putting clients first.

2026

A New Home

By 2026, SparksWealth had outgrown where it started. Our new home on Baggot Street gives our team room to grow and our clients a welcoming place to visit.

2026

Looking After More Families

2019

Company Launch

2020

Built to Adapt

A year after, the world changed overnight. We quickly adapted to support clients remotely, proving that great financial planning isn't about where you meet, but the relationships you build.

2021

Building Together

Our first Partner joined SparksWealth, marking an exciting new chapter in our journey. It showed that what began with one person had become something others wanted to be part of.

2022

One Team, One Purpose

Our team grew beyond Ireland with the arrival of our first colleagues in the Philippines. They're now an essential part of SparksWealth and the experience we create for every client.

2024

€100 Million of Trust

Reaching €100 million in client assets was a proud milestone, but what mattered most was what it represented: the trust that hundreds of people had placed in SparksWealth.

2025

Growing Across Ireland

As we continued to grow, two financial planning firms chose to become part of SparksWealth. It meant welcoming more great people who shared our belief in putting clients first.

2026

A New Home

By 2026, SparksWealth had outgrown where it started. Our new home on Baggot Street gives our team room to grow and our clients a welcoming place to visit.

2026

Looking After More Families

Photo of a group of SparksWealth colleagues celebrating together at a festive dinner

2 countries - 1 team

Our advisors are based in Ireland, and our client support is based in the Philippines. While we may be miles apart, we work closely together as one team, supporting each other and sharing the same values, goals, and way of looking after clients. We meet, learn, and grow together - and that connection is a big part of who we are.