About us

SparksWealth was set up in 2019 by Will Sparks.

While working for large financial institutions, Will noticed that everything was in their terms; “pick this fund” or “buy this product”. There was no one standing with the client deciding what is best for them.

At SparksWealth we stand beside the client and put everything in their terms. We specialise in educating our clients and helping them understand their finances.

Our cutting edge 3Castles2Knights framework and analysis secures our clients’ futures.

Our focus is first on preserving and protecting your wealth.

Will Sparks

Managing Director

Will has been in the investment industry for 15 years and manages wealth on behalf of executives, directors, company owners, retirees and charities. Before establishing SparksWealth in 2019, Will was an Associate Director with Quilter Cheviot (Formerly Morgan Stanley Quilter) and previously a Senior Stockbroker with Cantor Fitzgerald. Will started his career at Davy.

Will finished first in his year in University College Dublin Economics, completing a Masters in Economics on scholarship at Trinity College Dublin and a scholarship to complete a Masters in Finance at Cambridge University. Will is a Qualified Financial Adviser and has a certificate in Aviation Leasing from the Law Society of Ireland. Will also contributes regularly to the Sunday Independent and has presented at the ValueX conference in Davos, Switzerland.

Will is currently manager of the Leinster ‘A’ rugby team and has a keen interest in the sport. Will is President of the Gonzaga College Past Pupils Union and Chairman of the Dublin Insurance Athletic Association.

Brian McCarthy

Chairman of the Advisory Board

Brian McCarthy was the Director of Global Sales and Marketing at Alder Capital from June 2000 to February 2015 where he was responsible for raising over $1bn in assets from institutional investors such as pension schemes, life assurance companies, banks, hedge funds and asset managers. His other responsibilities included managing client relationships, identifying new business opportunities arising from changes in legislation, governing institutional investors and complying with anti-money laundering and countering terrorist financing legislation.

Before Alder Capital, Brian was Head of Trade Execution and then a Client Relationship Manager with Gaiacorp Ireland Ltd. Brian has authored numerous articles on diversification of investor portfolios for Irish Broker magazine and other publications both in Ireland and abroad.

Brian graduated from UCD with a Masters in Economic Science. Brian enjoys golf and squash.

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There is no cost for an initial consultation. Let's see if we can work together. All initial consultations are via Zoom.