About us

SparksWealth was set up in 2019 by Will Sparks.

While working for large financial institutions, Will noticed that everything was in their terms; “pick this fund” or “buy this product”. There was no one standing with the client deciding what is best for them.

At SparksWealth we stand beside the client and put everything in their terms. We specialise in educating our clients and helping them understand their finances.

Our cutting edge 3Castles2Knights framework and analysis secures our clients’ futures.

Our focus is first on preserving and protecting your wealth.

Will Sparks

Managing Director

Will has been in the investment industry for 15 years and manages wealth on behalf of executives, directors, company owners, retirees and charities. Before establishing SparksWealth in 2019, Will was an Associate Director with Quilter Cheviot (Formerly Morgan Stanley Quilter) and previously a Senior Stockbroker with Cantor Fitzgerald. Will started his career at Davy.

Will finished first in his year in University College Dublin Economics, completing a Masters in Economics on scholarship at Trinity College Dublin and a scholarship to complete a Masters in Finance at Cambridge University. Will is a Qualified Financial Adviser and has a certificate in Aviation Leasing from the Law Society of Ireland. Will also contributes regularly to the Sunday Independent and has presented at the ValueX conference in Davos, Switzerland.

Will is currently manager of the Leinster ‘A’ rugby team and has a keen interest in the sport. Will was President of the Gonzaga College Past Pupils Union and Chairman of the Dublin Insurance Athletic Association.

Lizanne Lillis

Senior Client Manager

Lizanne has over 18 years’ experience having owned and run her own fast-paced independent brokerage, she is bringing with her vast experience and professional knowledge.  She started her career as an office manager in the family firm, working her way up to executive level within brokerage where she gained invaluable insights into the internal workings of all aspects of financial planning.  Lizanne enjoys working with clients to enable them to understand their financial plan and obtain their desired objectives.  

Lizanne is dedicated in providing an outstanding service to her clients and building a good working relationship with all.  She leverages her skills and knowledge while adopting an approach of ‘what can I do to add value and make a difference’ to deliver an outstanding service.  With an open and honest communication, anything is possible.  Attitude is everything.  Passionate about the business, she likes to celebrate the successes as well as working through any challenges that occur. 

Lizanne lives in Galway with her son Mark (6), outside of work it is family and friends on the priority list.  Lizanne is happiest adventuring and orienteering in the wilds of Connemara with Mark.  

Specialties: Financial Advice in Retirement Planning Individual and Executive, Advice in Retirement, Life Protection – Personal and Business Protection Strategies, Investment Portfolio Services, Succession Planning.


Aonghus Farrell  

Client Assistant

Aonghus is a Qualified Financial Advisor. Aonghus graduated from GMIT with first class honours in Accounting and has recently completed the Post Graduate Diploma in Financial Planning at UCD, also achieving first class honours.

Aonghus has experience working in accounting roles within a number of different industries.
Aonghus is passionate about helping people to take control of their personal finances and is dedicated to delivering a first class service to all SparksWealth clients.
Aonghus enjoys his time outside of work being with his wife and two young children and loves to go mountain biking.








Jennie Boyd  

Office Manager 

Jennie has over ten years’ experience in marketing, on both an agency and client side. She has worked across a number of brands in Australia, London and Dublin including Glanbia, Setanta Sports, Virgin Media, Schweppes and VisitEngland. Jennie has more recently worked in general insurance broking. 

Jennie went to college in UCD and school in St Andrews College, Dublin.

Jennie enjoys hanging out with her young kids and running.

Brian McCarthy

Chairman of the Advisory Board

Brian McCarthy was the Director of Global Sales and Marketing at Alder Capital from June 2000 to February 2015 where he was responsible for raising over $1bn in assets from institutional investors such as pension schemes, life assurance companies, banks, hedge funds and asset managers. His other responsibilities included managing client relationships, identifying new business opportunities arising from changes in legislation, governing institutional investors and complying with anti-money laundering and countering terrorist financing legislation.

Before Alder Capital, Brian was Head of Trade Execution and then a Client Relationship Manager with Gaiacorp Ireland Ltd. Brian has authored numerous articles on diversification of investor portfolios for Irish Broker magazine and other publications both in Ireland and abroad.

Brian graduated from UCD with a Masters in Economic Science. Brian enjoys golf and squash.

Book a Consultation

There is no cost for an initial consultation. Let's see if we can work together. All initial consultations are via Zoom.